This year has flown by faster than ever before. It has certainly had its challenges with stock market fluctuations, interest rate rises and the retail sector experiencing the strain of consumers reigning in their spending.
However as I talked about in last month’s issue, I truly believe that the businesses that succeed in the long run take an optimistic attitude to the economy. I am confident that this is a wonderful time to be alive and those that triumph through the difficult times and continue marketing and use this opportunity to highlight their benefits to potential clients and customers will continue to flourish and prosper.
Again I am reminded of a story…
A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying,
“Situation hopeless. Stop. No one wears shoes.”
The other writes back triumphantly,
“Glorious business opportunity. Stop. They have no shoes.”
To the marketing expert who sees no shoes, all the evidence points to hopelessness. To his colleague, the same conditions point to abundance and possibility.
It is in times of doom, gloom and budget slashing that we as marketing and communication professionals, by taking a strategic approach, can help our organizations progress in leaps and bounds. After all you become what you think about most of the time, so focus on where you are going and the strategic vision ahead.
Personally I am feeling very excited about the possibilities and opportunities that the 2009 will bring.